Emerging designers from all over the globe showcased their work at Somerset House this Fashion week. The exhibition was produced by Mercedes-Benz and the British Fashion Council, and was a celebration of the diverse fashion culture across the world. Rooms were divided by country, where the beautiful clothes brought the contemporary style of each nation to life.
My favourite rooms were Korea and Egypt, whilst Eastern European culture was also a prominent feature at the exhibition. Korean ‘K-pop’ influence has exploded in recent years. Whilst Japan is known for it’s peoples love for big brands and designer names, Korean style is the alternative, more edgy counterpart. At the Korean showcase, the typical branded style concept was turned into streetwear, and many of the Asian style cliches were turned into statements. For example, one of the pieces included a dress with a ‘Canon’ camera strap – making light of the stereotype of the Asian tourist, and transforming it into high fashion. Colours were bright, and shapes were boxy and sporty. Leaders of the ath-leisure style game, Korea’s display stood out to me.
By contrast, Egypt’s room was a magical forest of colour and embroidery. Sleeves were super-sized, indicating that this trend is here to stay for AW17. We have seen this gain momentum over the past two seasons, but this is looking to build for next winter. This trend is perfect for adding a feminine touch to androgynous dressing, without looking over the top. In the Egyptian room, embroidery was also key. Floral stitches brought the striped pieces to life, and brought the heat of the Nile to London.
The exhibition highlighted the key part that a sense of ‘place’ brings to fashion culture. Each room was an example of what is being worn on the streets of each of the partner countries, and gave the visitors a taste of the excitement to expect for this Autumn/Winter.
image credit – wire-hanger